Secure +



Recognizing home automation offers the most significant growth potential for the electronic security industry the nation's largest association of security companies, the Electronic Security Association (ESA), hired Ann O'Connor Communications to direct creation of a special task force made up of security integrators, suppliers and manufacturers to develop and implement a public awareness campaign. 


Creation of new brand image and slogan

News releases and key messages

Development of content to support new web presence

Establishment of customer contest showcasing how systems helped create peace of mind, or enhanced lifestyle.

Media outreach

  • The Peace of Mind Award showcasing an electronic security services company that provides interactive services to customers in addition to intrusion, fire and toxic gas detection along with video surveillance, lighting control or total system control and monitoring from remote devices.
  • The Protect and Connect Award honoring an electronic security services company that installs interactive services in addition to intrusion detection in a robbery or break-in scenario or uses interactive services in a new way that adds value to the customer.
  • The Sustainable Lifestyle Award recognizing how an electronic security company has provided a system with advanced features to reduce energy/resource consumption and save money on energy costs.
  • The I Love My Pet Award is presented to an electronic security company that has installed a system with enhanced features that have been used in the most compelling way to care for a customer’s beloved pets.

 


© Ann B. O'Connor 2013